Erin is the founder of Hype PR, a boutique agency that specializes in media relations, communications, influencer marketing and publicity.
What is your morning routine?
Admittedly I am one of those really annoying morning people. I wake up almost every day at about 5:30 or 6 am and workout – typically with a couple of girlfriends. We do a HIIT style workout that involves a blend of cardio and core. Then I make a smoothie and hit the shower. For me every day is different. Sometimes I am working from a client’s office, sometimes I have the pleasure of working from home, other times either myself or my colleague is running a full press day.
Tell us about your career path
I’m currently running my own company – Hype PR – which focuses on publicity and media relations for individuals (athletes, musicians, personalities) and brands. It’s been about a year and a half since I left CBC, where I worked in the communications department for five years representing network talent and programming. Originally I thought I just wanted to freelance and take on my own clients, but it quickly became a bit bigger than me and I formalized my agency and brand in the summer of 2016. Now I work with a record label, a media company, and a number of amazing fellow entrepreneurs who own and operate their own businesses.
What challenges do you or women face in your industry?
My industry is predominantly women, so there are typically fewer challenges when that is the case. There are a number of very smart women who have taken a similar path to mine whom I look up to in the industry. I do think there are some stereotypes about ‘PR girls’ in general that I like to do my best to challenge whenever I get the chance.
What advice would you give to young girls who want to be the NEXT you?
I would say that if you work really hard, and you do what you can to approach things differently, you will naturally set yourself apart. If you really take into account how you can genuinely provide utility to media, people will notice, and you will find yourself effortlessly forming relationships that will get you very far in this industry. Sometimes you need to give without expecting anything in return, and often, it ends up working in your favour.
How do you separate work life from your personal life?
This is a tricky one for me at times – especially with technology and the fact that we are all supposed to be constantly accessible, especially in my industry. I do try and always take Saturdays off so I can get some downtime and shut my brain off. This isn’t always possible, especially during the festival season, but it generally works. Sunday afternoons and evenings I’ll often get set up for the week.
What inspires you?
So many things! Working in beautiful, different locations, and switching it up often is definitely something that spurs creativity for me. I love working from the rooftop at Soho House. Meeting people who have an endless passion for what they do or have created is also completely infectious and inspiring. If someone is partially invested in realizing their dream, it’s obvious. You need to be all in. Also inspiring: art, running, water.
When you’re off the clock, what are your indulgences?
An oaky Chardonnay. A great concert. Anywhere with a body of water. My friends. Endless summer inflatables. Spinning at Spokehaus. Yoga.