Savi Pannu, Creative Director GUILD Eyewear

Savi Pannu, Creative Director GUILD Eyewear

Savi is the creative director at GUILD Eyewear.

What is your morning routine?

My morning routine starts with back-to-back espressos, followed by packing a lunch for my daughter and getting her up, dressed, fed and out the door for junior kindergarten.

Tell us about your career path.

I’m the Creative Director at GUILD Eyewear: a handcrafted, custom and bespoke eyewear company based in Toronto. When I’m not at work there, I’m a freelance PR specialist for various clients around the world.

What challenges do you or women face in your industry?

I think I bypassed a lot of challenges by seeking out and working with like-minded people. I’m not cut out for corporate environments and I hate routine, so I knew early on I didn’t want to pursue work that would put me in those situations. My biggest challenge was usually paying the bills, but eventually you accumulate enough experience and it becomes less of a worry. Maybe the biggest challenge is keeping the faith? If you can do that, you can do pretty much anything.

What advice would you give to young girls who want to be the NEXT you?

I kind of ended up doing what I do by being a risk-taker. My advice would be to be open to all opportunities that come your way, and if you’re not happy with those, create your own. Keep a wide and diverse network of friends and acquaintances from different professional backgrounds. Take all experiences (good and bad) with a grain of salt and cultivate resilience. Most importantly, have fun!

How do you separate work life from your personal life?

Because I help run a small business and do freelance as a side-hustle, there is no separation between work and personal life. I find this dynamic works for me, but it might not be an ideal situation for others. I made the decision not to work a 9 to 5 job so I could have more flexibility to spend time with my daughter, and there’s a price to pay for it. I’m just grateful I get to work on high-level, interesting projects while occasionally playing hooky and going on adventures with my kid.

What inspires you?

People who aren’t afraid to approach things differently inspire me. I admire and emulate people with drive and vision who get out there and make things happen: people who ask questions, aren’t afraid to make mistakes and are able to create and maintain good relationships both personally and professionally.

When you’re off the clock what are your indulgences?

I love cooking, eating, sipping, dancing, making, traveling and connecting with people. When I’m off the clock, I’m busy having fun.


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