Gloria is the founder of Rogue Stories, a lifestyle blog and digital agency.
What is your morning routine?
Depending on the day and the weather, I’ll try to get up before 8 a.m. (I know, not exactly an early bird.) Coffee or tea gets me awake and excited, and if I’m meeting anyone that day I’ll put on a light face I can wander around with in public. I’m glued to my phone and email, and I use Evernote religiously to keep track of my priorities for the day, week and month. I always try to plan my routine one day ahead so I’m well-oriented and motivated to get running faster.
Tell us about your career path.
I always felt marketing was the path that merged business and creativity together, but as I grew further into the industry I realized how amorphous it really is. These days there are so many buzzwords surrounding so many facets of digital marketing that it’s sometimes hard to define exactly what I do.
I started out in the financial industry. From there, I incorporated my own agency, joined a music tech startup, was part of an acquisition that took me to New York, then worked with live electronic dance music (EDM) festivals and finally the spirits industry (CÎROC Vodka and DeLeón Tequila with Combs Enterprises). In 2015 I decided to restart my own business and came back to Toronto to revive and rebrand everything. These days I see myself as a content producer and consultant, but on other days just as a person who wants to tell a great story.
What challenges do you or women face in your industry?
Differentiation is always going to be a challenge, especially in a seemingly low barrier field (everyone wants to call themselves a marketer or digital consultant). As a woman specifically, I think there are challenges you face in every industry – positioning yourself as an expert, finding growth opportunities and winning business unapologetically. For some reason I loved working in male dominated industries, from automotive to banking to tech. I think that really trained me not to see many differences or box myself into a place where I felt like I was at a disadvantage.
What advice would you give to young girls who want to be the NEXT you?
Take loads of risks and be prepared for whatever outcome you get. Life isn’t roses and nothing is owed to you, but if you work hard and try not to plan your life too far ahead, you’ll be shocked at how you’ll grow and what you’ll get to see of this world.
How do you separate work life from your personal life?
It’s a slow process. As I get older I realize how much I really value privacy and what doesn’t move the needle for me. Separating my work and personal life also requires communicating boundaries to people.
What inspires you?
People and their unique, individual thoughts. You’ll never learn more than you will through conversations with people, whether it’s someone you encounter locally or anywhere in the world. Travel is a huge part of inspiration too – new ideas, new cultures, new foods, and to some extent, a new you.